When people shop, retail branding is a cohesive, organic element in their decision-making process, as important for the image it presents the consumer as the image it reflects of the consumer.
Bubblefish® Retail Branding Services
Any retail-branding company can throw up a flashy kiosk. But Bubblefish isn’t any retail-branding company; we’re the retail branding agency Sydney businesses trust to take their retail-branding strategies beyond expectations. This is because we understand that, when people shop, retail branding is a cohesive, organic element in their decision-making process, as important for the image it presents the consumer as the image it reflects of the consumer.
This isn’t just marketeer sophistry. If you think about your own shopping decisions you’ll discover pretty packaging is only one of the elements of why you decide to buy a product at a given retailer; that the other, larger portion of the choice equation includes its price, how it is set off, and its positioning in relation to similar products, and more profoundly important than many guess, the way all these factors coalesce into showing us a view of ourselves we want to see.
This is what’s called ‘customer engagement’ and ‘adding value’; it grows from the principle that marketing isn’t just sales, it’s providing an enlightening, entertaining and edifying experience. And, here at Bubblefish, we are masters of this cohesion of art and consumer science, having successfully branded retail food & beverage clientele with spaces that provide environments for these profound customer experiences.
We achieve this by starting from the brand up, and with our having launched over 200 brands this way and having won the Interactive Media Award for Outstanding Achievement four years in a row, it’s safe to say this approach is empirically tested and market approved.
How Bubblefish Retail Branding Work
Unlike any other retail-branding company operating in Australia, Bubblefish begins each retail-branding project by getting to know our client's business completely. This involves a complete drilldown on the founder's story, who the customer is as a person, who its staff are as people – its current market share, its competitors, its products, its culture and its target consumers. Suffice it to say, we want to know it all.
And why, pray tell? Because here at Bubblefish, we believe in locating the core personality of our clients and matching that with the scientifically delineated demands of the consumer to help companies reach their maximum potential. As one American politician fatefully said, ‘Corporations are people, too’, and well, they are in a sense. As potential customers, we see them, at their best, as the people we want to be, not a collection of grey men behind a skyscraper smokescreen.
From this refined sense of corporate identity, then, Bubblefish discerns how best to introduce our clients to potential customers, meeting the consumer at the ideal when and where. Our retail branding occupy an essential position in this, often being the first introduction customers have to a new Brand Strategy (insert link to brand strategy). And, consistently, Bubblefish retail installations meet the consumer and show her something more profound than what’s best inside a product’s packaging; they show her what’s best inside herself.
Our Interior Retail Branding Services are the perfect complements to our Branding Strategy (links to Branding Strategy page) services. For more information, call us at 02 9211 6109.