"We find out what our clients’ personality is and how this can connect on a personal level with customers."

Bubblefish® Corporate Identity Design Services

Think of a huge, multinational brand; think, let’s say, about Virgin. What comes to mind? Adventure? Risk taking? Stylishness, cutting-edge technology, spontaneously flying to a sunny isle on weekend holiday with a backdrop of amazing music and the express purpose of bungee jumping into a crystalline, tropical river? Suffice it to say, these impressions aren’t just something you’ve imagined; they’re impressions Virgin has intentionally made on you, conveying successfully what, in marketing speak, is termed ‘corporate identity’.

Here at Bubblefish we are a full-service corporate-identity designer with an established reputation as a leading corporate identity design company in Sydney. Call it zeitgeist, milieu, call it what you will, we tap into it, locating the core personality of our clients’ businesses and how that identity can add value to consumers’ worlds and become a crucial part of their worldviews.

Here at Bubblefish, after all, brand design (links to brand design page) isn’t just about developing a logo and coming up with a catchy name; since 2005, we’ve helped our clients know their brands and have built over 200 of those brands from strategy to creativity with a best-in-class mastery of technology that has made us four-time, consecutive winners of the Interactive Media Award for Outstanding Achievement. And key to our success has been serving as our clients’ corporate-identity designers, showing them and consumers what makes them different and vital to the marketplace.

Working With Bubblefish As Your Identity Design Consultant

Identifying our clients’ corporate identities is always the first step in any Bubblefish brand strategy (links to brand strategy page). It starts with a full, collaborative drilldown on a client’s entire business, from who that business’s founder is to its corporate culture, to who its major competitors and target consumers are. In other words, we want to know everything, and we want our clients to know it too, which is why we often find our clients know more about their businesses after working with us than they ever knew before.

This research, then, becomes a full identity under Bubblefish’s leadership, taking into account hard data about a client’s target market and customer. We, for instance, determine what it is about a client’s founder that makes that person so memorable, interesting and likable to potential customers – just as Sir Richard Branson is today’s premier modern-day cavalier and Colonel Sanders was a folksy embodiment of the ‘American Dream’ millions worldwide connected with. In other words, we find out what our clients’ personality is and how this can connect on a personal level with customers.

Only after this hard preliminary step of building a brand is complete, will Bubblefish move forward with launching a client’s entire brand overhaul. And this ensures our clients re-enter their markets with a renewed sense of who they are as a business. The old aphorism, ‘Know thyself’, is after all, as important a principle to companies as it is to individuals, and once understood completely, corporate identity can help a business grow from market participant to market leader.