Sweet taste of high energy returns

SWEET POTATOES
Brand Strategy, Brand Development, Omni-channel Strategy, Platform Strategy
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UNDERSTANDING CONTEXT

Despite its healthy credentials (a rich source of Vitamin A, Beta carotene and anti-oxidants, among others), sweet potato has traditionally featured low on household grocery shopping lists.

Hydro Produce, a family owned farming and veggie business chose to liberate this everyday root tuber out of its ‘strait-jacketed’ demand trajectory. A decision to launch a creative campaign to build awareness, kindle new interest and motivate purchase coincided with a timely joint promotion opportunity with the leading supermarket chain, Woolworths.

Other works

Keen for your brands to make a splash?

You are invited to email us at brands@bubblefish.com.au or simply connect on Social Media. We’ll paddle over to you when you are ready.

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