Trusted platform. Trade freedom.

MEATING POINT
Brand Strategy, Brand Development, Omni-channel Strategy, Platform Strategy
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UNDERSTANDING CONTEXT

This entrepreneurially oriented Asian multinational engaged in importing Australian frozen meat/seafood and agricultural produce into China (and neighbouring countries) saw a game changing opportunity with the opening up of free trade between the two nations.

It ventured to set up an online marketplace for direct e-commerce interface between Aussie farmers and Chinese buyers, bypassing middlemen/agencies to deliver superior cost/efficiency benefits.

The client wanted a branded web portal that served as an efficient and dynamic virtual platform for information/knowledge sharing and real time transacting.  

Other works

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