A beauty brand gets more than a face lift

GUIZE FACE FX CONTOURING
Brand Strategy, Brand Development, Corporate Identity, Packaging Solutions, Corporate Collaterals, Omni-channel Strategy, Digital, Social Media, Print, Platform Strategy, Responsive Website
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UNDERSTANDING CONTEXT

This face contouring kit, a beauty brand born out of Indonesia, had carved a fair share in the US and UK markets thanks to expansive reach and penetrative pricing on Amazon.

The idea was simple. Emulate the quality of top brands and sell at a lower price to young and not so young smart shoppers. The strategy worked well - up to a point. But, the brand itself increasingly became the target of price competition from newer, cheaper entrants.

Other works

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