After 40 years of painstaking research, Australia’s Berry Baron, Ridley Bell of Mountain Blue Farms came up with the ultimate blueberry by sheer accident.
Appropriately named Eureka, these blueberries were bigger, better, tastier yet with no genetic intervention. Despite its blue blooded heritage, Eureka did not elicit a positive market response from the trade. Coles supermarkets were reluctant to stock the product without a compelling story to tell. The brand needed to be urgently repositioned before launch while retaining the name (Eureka) and tag line (“Australia’s New Blues”) created by the previous agency.
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PURE PERSONA BY NANA
Nourishing the roots of black beauty -
BANZ CAREWEAR FOR KIDS
A Baby Brand comes of age -
HIPPIE LANE
Launching a healthy Appetite -
GUIZE FACE FX CONTOURING
A beauty brand gets more than a face lift -
MEATING POINT
Trusted platform. Trade freedom. -
LABA LABA LEATHER REPAIRS
Stretching a business across generations -
ORBIZ PERFORMANCE SPECIALISTS
Launching a new consultancy into high orbit -
COLINS BUTCHERY
Building a meatier business -
MS. CATTEA, THE CAMARADERIE TEA
Chatting your way to enduring connections -
BEYOND METAPHYSIQUE
‘Fit for purpose’ personalised training -
URBAN FARMERS MARKET
Growing a bigger veggie patch -
FBI FASHION COLLEGE
Making over a makeover school -
ANENPRO BABY FOOD
Unique formula for brand success -
QUEENTEA
Bursting the tea bubble -
ZURU INC TOYS
Keying up sales -
SWEET POTATOES
Sweet taste of high energy returns -
THAINABOX
Thinking outside the box -
KUMATO® TOMATOES
Market ripe and ready for pick up -
MARTIN JETPACK (ASX:MJP)
Total brand pack launched into space -
FRESH & PRESS
Fresh design for quality pack impression -
SKIN PHYSICS®
More skin in the beauty game -
MADDISON & PRIDE
Eventful business gets Pride place -
LAMBORGHINI INDONESIA
Driving superior customer relationships
Keen for your brands to make a splash?
You are invited to email us at brands@bubblefish.com.au or simply connect on Social Media. We’ll paddle over to you when you are ready.