UNDERSTANDING CONTEXT
Baby Banz is an Australian grown international brand of high quality sunglasses, earmuffs and sun hats designed to protect children from intense ultraviolet radiation and extreme noise.
After 16 years, increasing competition from me-too offerings, cheaper, low quality imitations, and the online marketplace alongside the potential to expand to premium outlets (e.g. gift shops) prompted Brand owners, Bevan and Chris to seek Bubblefish’s help in a strategic review.
Other works
Keen for your brands to make a splash?
You are invited to email us at brands@bubblefish.com.au or simply connect on Social Media. We’ll paddle over to you when you are ready.














































