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Good Brand Design is No Accident

Entrepreneurs and business owners often perceive branding strategy to be an unnecessary luxury in the initial phases of their venture. As a result, they shove branding design into the good-to-have basket.

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Why brand guidelines are necessary for SMEs

Corporate identity designs are in heavy demand as these can be found on a number of hosts - our own and others’ websites, staff uniforms, social profiles, business cards, partners' websites etc. Brand guidelines are necessary to assure consistency in t